The Voice of Your Organization

“I can’t believe he wrote that to a client!”

The Voice of Your OrganizationHave you ever found yourself surprised by things your representatives say on behalf of your organization? Instead of blaming them, consider that maybe it’s your fault.

If the problem is a poor command of grammar, spelling, and vocabulary, it probably starts with the hiring process. If you don’t screen for that, don’t be surprised at what you get. But that’s a topic for another day.

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